Skype’s creative comms
Message art. Skype has recruited five artists to help spread the message about its call service being freely available on mobile phones. The idea behind the Skype Outside campaign is that consumers call one of the quintet – like shadow artist Kelli Ryan in Oz, or masked messenger Tokyokamen in Japan – and get them to retell their message. Here is where the art messaging starts. And this is the promo video.
