brand-e

Geared up. Jung von Matt created on online campaign for Sixt based on the fact that the company offers the cheapest car rental deals in Germany. The agency came up with a new competitor, Gibsnisch, that purported to have lower prices than Sixt, building a website for the cheeky upstart, and spraying flashy looking banner ads featuring leggy models over the Internet. The advertising did the trick, with prominent bloggers recommending the cut-price upstart.
The Gibsnisch.de rent-a-car destination declared itself ‘even cheaper  than Sixt’ racking up 18,000 visitors in the process. Those who made it to the site were in for a surprise though. First the nifty looking promo graphics became unhitched and tumbled to the floor, then the navigation bar smashed to pieces, the model deflated and the backdrop dropped to reveal a mere studio.
“A better car rental company than Sixt? Gibs nisch’ says a banner. Gibs nisch means ‘doesn’t exist’.
The also campaign spawned me-toos from rivals with a rash of new websites springing up, among them ‘gibsdoch’ (not a fake) and ‘gibswohl’ (for real).
brand-e.biz: Cool online marketing idea with neat execution – we like. And so we tip our hats at agency Jung von Matt