Sideways moves forward with iPad-istas
No iPad surprises here. Sideways, the first mag exclusively designed and written for the Apple tablet, has surveyed its July readership and found that 80% of respondents were male, that half of them had advanced degrees, and that their average age was 47.
The main interests of responders were technology, the iPad, iPod and books, while sports and relationships held little attraction.
“These numbers show us that iPad users and on-device magazine readers are very willing to fill out surveys and provide information – in ways that they often are not online,” said Eliza Wing, co-founder and president of Sideways.
brand-e: maybe sideways has a better future as a research app?
