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Art tech. Intel thinks it’s time to use creativity and tech to connect global youth. Which is why it’s joined forces with VICE to roll out The Creators Project, a venture aimed at enabling artists to showcase their work and visions via a new online destination, creative conferences and multi-disciplinary collaborative projects.
We’re talking a raft of more than 80 artists, including the likes of UNKLE, Stefan Sagmeister, Nick Zinner from the Yeah Yeah Yeahs, plus other innovators working in indie film, futuristic architecture, avant-garde electronica and fashion.
The hub of this campaign will be the Creators Conference series of five huge international events featuring live concerts, art exhibits, film screenings and panel discussions. New York City will host the first get-together with an all-dayer at eight-floor art gallery Milk Studios, which will house exhibits by Takeshi Murata, Karl Sadler, Mark Essen and Radical Friend, and deliver performances from Mark Ronson, Interpol, Gang Gang Dance et al.
The Creators Project website boasts a selection of original videos and offers live-stream interviews, performances, exhibits and panel discussions from the Creators Conferences.
“When we sat down with all these amazing creators we found that a), they like parties/expositions/premiers/exhibits etc … and b) they love their computronic machines,” says VICE co-founder Shane Smith. “So we dug deep into the very heart of technology, found out that it was Intel, then begged them to become our very best of friends and partners. After that we scoured the globe for the world’s most innovative creators, added in essentially a global festival’s worth of insanely good music and wrapped it all together to found The Creators Project.”
“We’re watching a new generation of creative geniuses come into their own – artists who use technology tools as their paintbrushes, musical instruments, sculpting knives and sketchbooks,” Deborah Conrad, Intel’s chief marketing officer. “For them, computers are as pervasive as pencils. The Creators Project is where these worlds of art and technology collide. It is a powerful vehicle to tell amazing stories of the artists, celebrate their innovation and provide a place – literally and virtually – for them to collaborate.”