See Fancast For Yourself
See this. Goodby, Silverstein has created a multiplatform campaign, See It For Yourself, for US-based online-TV destination Fancast.com. Consumers in San Francisco will be able to interact with bus shelters and search for and watch a variety of TV clips as they wait for transport, while online users can view ‘cliffhanger clips’ on one-click banners deployed on major portals and entertainment sites. There will also be a series of five TV spots.
“After a year of great traffic growth and building our community, Fancast has consistently brought the best in TV to consumers through video content and expert commentary from our arsenal of pop culture and entertainment experts,” said Karin Gilford, senior vp, Fancast and online entertainment, Comcast Interactive Media. “Now we are ready to share the amazing content and anywhere-anytime convenience of Fancast through our See It For Yourself campaign, which we think will entertain fans as much as the stellar content on our site.”
