Seat augments the Leon
Seat UK has launched an augmented reality app for use in its showrooms. The Blippar delivers data, images and video when users’ smartphones or tablets are pointed in the direction of the latest Leon models on the showroom floor. “Given the advanced technology in the new Leon, the augmented reality experience is a perfect way for our customers to have a shared experience with our dealers in the showroom,” says Seat head of marketing Chris Stevens.
