Seat seats sex behind the wheel
VW-owned car marque Seat is rolling out an online reality programme, Seat Sex Drive, aiming to determine whether men or women make better drivers.
The brand is looking to recruit 200 car jockeys via Facebook and its Club Seat online destination. Auditions will whittle down participants to four members of both sex who will compete against each other in a grand final. The competition will be broadcast online in a seven-part series presented by Channel Five’s Fifth Gear hosts Vicki Butler-Henderson and Jonny Smith.
The winners will form part of the official Seat UK team in the 2011 Britcar Championship, and will be trained to pass their MSA race licences, plus get the opportunity to drive in the endurance-based race series.
