Sarah Connor does it for Always
Making music. Sanitary brand Always hired German singer Sarah Connor to sing it a song. The track, Standing On Top Of The World, was released in October, and all users have to do to get their ears around the free download is input the code printed on the brand’s Always and Alldays packs on the dedicated Sarah.Always website.
In addition, the destination boasts the music video to the Always track, as well as the making of clip.
Consumers also get the chance to sign-up to the Sarah’s News newsletter and to receive regular updates from the singer’s world. And there’s a contest with a chance to win an ‘exclusive Meet & Greet’ for two people at a Sarah Connor concert.
The brand has also set the artist up with a page on leading German social networking site Studivz.net where fans can ask questions such as ‘Sarah, why are you doing the Always project?’
The answer (in part). “For me, Always is a strong brand and a brand for strong women that has accompanied me for almost half of my life. … Always is a market leader in its category and I’m pretty good in mine.”
