Rizla rolls out new site
Smokin’ apps. Online agency Sense Internet has launched a new website for UK cigarette rolling paper brand Rizla. The destination leans on the brand’s ‘It’s what you make of it slogan’ by allowing visitors to customize the page. The site also boasts a Rizla alarm clock, Rizla weather and Rizla games. Among other apps.
“Loads of FMCG brands are still lost online, either pushing flat, static websites, making disastrous forays onto social networks, or putting up their latest TV ad and thinking that is somehow viral,” says Aidan Cook, Sense’s md.
