Research: Mums hook up to Facebook, Twitter et al
Social mums. Women with children at home are more likely to use Facebook (60%), MySpace (42%) and Twitter (17%) than average adults (50%, 34.4%, 15.0%, respectively), according to a US survey conducted by the Retail Advertising and Marketing Association/BIGresearch.
And mums frequently share experiences and info, and say other people’s opinions influence their purchases. Nine out of 10 mothers regularly or occasionally seek the advice of others before buying a service or product, according to the survey. Additionally, 97% percent said they give advice to others about those products or services they purchased.
“Quite frankly, moms like to talk,” said Phil Rist, evp at BIGresearch. “Whether they’re having coffee with a friend or updating their Facebook status, these women are eager and willing to share shopping experiences, both good and bad.”
“Retailers who aren’t engaging customers through social media could be missing the boat,” says Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
