Research: Missing the gaming opportunity
Added sports. Advertisers interested in sports content who are not leveraging in-game advertising are missing a big opportunity, according to TNS/ESPN.
“Today’s interactive entertainment enables fans to engage with their favorite sports on a platform that looks incredibly close to the real thing,” says Robert Fox, svp at TNS and executive director of the ESPN Sports Poll. “When a person is engaged in the video game, there is no channel surfing, and the game is paused only for necessity. This is a terrific way for real-world advertisers and sponsors to develop incremental affinity for their brands.”
