Research: Mercedes maps design intelligence
Driving trends. Mercedes-Benz has teamed up with fashion resource WSGN to publish market intelligence report The New Drivers of Luxury, featuring customer survey data on clothing purchase behaviors and key trends shaping the design industry.
“Luxury buyers are willing to spend, but an approach to being more selective and purchasing in fewer categories will continue,” said Kristi Steinberg, manager of market research and strategy for Mercedes-Benz USA, ahead of the upcoming Mercedes-Benz Fashion Week in New York. “Today’s value-conscious consumers need ammunition to justify making high-dollar purchases and our research shows that brands and products with timeless appeal and long-term functionality are highly attractive given market conditions.”
The report reveals that the largest increases in future spending go to footwear and vacations, followed by home decor and fashion/apparel. Almost 70% of respondents plan on making five or more clothing purchases during the next six months, and 36% plan on making more than 10 clothing purchases over the same time period.
