Research: 100 ways of 2010 from JWT
By Steve Mullins. Annual watch. JWT has come up with 100 Things To Watch In 2010. Well, we don’t have the space to run an exhaustive list, but we do reserve the right to cherrypick on your behalf.
There’s augmented reality, of course, which the agency says will make its way into the hands of mass audiences this year. “Marketers are getting in on the act, including GE and HP, whose AR game Roku’s Reward has players chase virtual images… on a phone’s screen.”
And the high end luxury market is moving East, apparently, with record-breaking sales in fine wine, antique diamonds and art at Sotheby’s auctions in Hong Kong pointing to an upper class looking to amass assets, flaunt their success and stand out from the crowd.
Plus, retail spaces will only partly be about shopping. “Cash strapped consumers can enjoy free services and entertainment, or just socialize, while retailers attract more potential shoppers,” JWT says.
Apple stores are a prime example of this. And in China, IKEA has become a daytrip destination, we’re told.
And, look out for slow communications as a backlash against speedy and thoughtless tweets, status updates, e-mails “and our always-on, skim-and-pass-along communication habits.”
You think the agency’s kidding here?
Well, Google Labs already has something called Email Addict which enforces 15 minute breaks by freezing the user’s window.
