Red Bull bikes with Pinterest
As part of its Imaginate campaign, Red Bull is rolling out a series of six videos featuring cyclist Danny MacAskill performing dangerous stunts, with consumers tasked with completing a puzzle on Pinterest. Participants are required to pin images of MacAskill in the correct order on Pinterest to stand a chance of winning signed versions of the photos.
“Are you a bit of a Pinterest fiend?” the energy drink brand asks. “Get inside Danny’s mind and make sense of some awesome shots from the filming of his new series.”