Reclaiming discarded creativity
Dump it. It’s time to take a look at Creative Trashback, which claims to be the world’s first interactive dump for ideas. It’s a place where you can go and recycle your trash, or simply sift through the waste of some of the most creative types around.
“If you find something nice, funny, stupid, ugly and odd or something inspiring – recycle it,” says TBWA Oslo, which is the agency behind this growing pile of rubbish. “Add stuff, mix it up and bring it back to life.”
It’s about taking recycling to a whole new level, apparently. About recycling things that have yet to be made. Which is some objective.
“Think about all the creativity that disappears every single day, like ideas that never make it out of the sketchbook, or your head for that matter. Or all the pictures that disappear because you delete them the second after you flicked them, just because they were slightly out of focus, or because someone winked. What about all the refused articles, poems and novels that end up in the bin, or hidden somewhere on your computer?”
You know, they might have a point. And to make it easy, they’ve come up with the idea – recycled? – of offering a Creative Trash app ready to download to your desktop.
Do you want to see a trailer? You can right here.
