Quick slick Sixt ad
Blitzschnell Sixt. German car rental firm Sixt last week demonstrated quick reactions to the Lufthansa pilot strike by offering those plane jockeys jobs. The brand ran ads in a number of newspapers and on Sixt.de which featured a pensive pilot and the copy Underpaid? Become A Chauffeur at Sixt. The outfit was also quick to point out that consumers needn’t worry about the lack of Lufthansa planes because it had rental cars aplenty.
They’re a cheeky lot over at Sixt. Last year they built a fake website featuring non-existent superior rivals.



