Putting wheels on crowdsourced design
Fiat and Vogue Italy have joined forces to get creatives to come up with stylish bikewear for eco-fashionistas. The two brands have asked Shicon to gee up its creative community to develop designs for road-going green headgear, and members have until 23rd August to come up with cool graphics for bicycle helmets.
So, what’s the link between the car marque, the fashion mag and the environment? Easy. Fiat is set to launch the 500 TwinAir, a two-cylinder car which pulls down carbon emissions by up to 30% and lowers fuel consumption. Plus, there’s also the 500 bike, a folding cycle which has been tailored to fit in the boot of the car.
So, Fiat and Vogue have tasked Shicon’s designers with coming up with graphics which can be printed on bike helmets, representing the eco-fashion style, as well as an icon like the Fiat 500.
The overall winner gets €2,000, with those two-wheel designs bowing at the Vogue Fashion’s Night Out in Milan’s Fashion Quad on 10th September.
