Publicis lights end-to-end entertainment
Branded unit. Publicis Worldwide has launched a new division, Publicis Entertainment, to create branded entertainment solutions. The first national unit will be in the UK but the company is expected to roll out in other key markets later.
PE will focus on creating end-to-end entertainment solutions for brands across digital TV, web TV, gaming, mobile, social networking platforms and movies. In addition, the division will generate new revenue streams for brands including IP exploitation, advertising airtime, on-air sponsorship packages, ancillary distribution, syndication and format fees.
PE will also create bespoke and innovative metrics and reporting tools to demonstrate the value and ROI across branded entertainment activities.
“The relationship between advertising and television production is changing fast – it is now a relationship of equals,” says Richard Pinder, COO of Publicis Worldwide. “Publicis Entertainment has the talent and knowledge to bring together expertise in brands with entertainment. We’re in the business of creating contagious ideas and more engaging content which in turn changes the conversation for clients and their brands.”
