Pressing for the app, reader & browser metric
Measuring mobile. The US Audit Bureau of Circulation, has teamed up with Verve Wireless to audit newspapers mobile content. That means ABC can now provide publishers and advertisers with independently verified mobile usage data generated from apps, e-readers, and mobile browsers.
Verve publishing clients report measurements such as:
• Mobile audience by device type
• Mobile audience by day and day part
• Audience access points (app, mobile browser, e-reader)
• Unique visitors
• Page views
“It’s clear that mobile represents the next generation of publishing,” said Art Howe, CEO of Verve Wireless. “In order for advertisers to have confidence in the medium, there has to be accountability and verifiable usage statistics.”
