Positive about brand design
Brand metamorphosis. Havas Worldwide has created Havas Design+, a network offering the full spectrum of design capabilities from brand management to brand creation and promotion. Initially operating in 10 cities around the world, Havas Design+ comprises the likes of W&Cie, BETC Design, Euro RSCG C&O, Euro RSCG Portugal and Conran Design Group. Initial clients include Peugeot, Tesco, Natixis, Santander, aeroport de Paris Shell, Sodexo, Sulwhasoo, Arkema, Credit Agricole and Thals.
“Brands are an important element of the local realities of globalization,” says Denis Gancel, founding president W&Cie. “Many of them have to undergo a metamorphosis in order to become more respectful of their local environment, more focused on specific cultural identities and more relevant to the consumer. We are launching this network on a single value, ‘positive design’, because we are convinced that design can re-engage and seduce brands, and therefore the whole economy.”
