Pom does the biz for Oz crowdsourcing
Brand Aussie. Crowdsourcing can be a risky art. It can even lead to Brit participants winning contests to design a new logo and tagline for Brand Australia. Yes, UK-based Fierce Media has walked away with the A$2,000 prize, besting more than 360 rival entries, with its cheerful design doing enough to fill the brief and deliver ‘a clear vision of how Australia should be seen by the rest of the world in the 21st century’.
And the tagline’s does the stuff with The Future Is Bright. Though clearly not over-inspired.
All 360+ entries here.
