Pitch perfect at Cannes
Put your hands together for Todd Herman, an international performance coaching and training expert from Canada, who was been voted the ‘World’s Greatest Salesperson’ at Cannes Lions. The victor and the two runners-up presented live on stage their pitch for selling the Motorola Milestone phone, with audience voting carried out by SMS.
In addition to receiving the title, Herman gets a three-month fellowship at OgilvyOne Worldwide to help craft a sales guide to the 21st century. The principles of the guide will be presented at a thought leadership session during the Direct Marketing Association’s annual conference in October in San Francisco.
“From the very first time we saw Todd selling a humble brick in his YouTube video, we knew he had potential,” said Brian Fetherstonhaugh, CEO of OgilvyOne WW. “Todd is a true student of persuasion and motivation.”
