Philips tells it the brand way
Ridley Scott has chosen Porcelain Unicorn from director Keegan Wilcox as the winning short in Philips’ Tell It Your Way’ filmmaking contest. The competition racked up more than 600 entries based on using the same six-line dialogue as the Cannes Lions award-winning Parallel Lines films directed by Ridley Scott Associates directors.
Scott said he selected Porcelain Unicorn, which tells the story of how a traumatic wartime encounter inspires a man in later life, because it has a “very strong narrative – a very complete story that was well told and executed”.
Wilcox wins a week’s work experience at RSA offices, seven nights’ accommodation, cash, plus the new Full HD 3D Cinema 21:9 Platinum series TV from Philips.
The public was also given the chance to vote and plumped for a ‘People’s Choice’ runner-up in the form of slapstick comedy Baby Time from French director Cedric Petitcollin.
“With over 600 entries, we are really pleased with the level of consumer engagement with our campaign,” said Gary Raucher, head of integrated marketing communications at Philips. “The Tell It Your Way competition helped demonstrate that there are millions of ways to tell a story, but that there is only one way to watch one – on a Philips TV.”
Philips will speak at next month’s brand-e Brands On Film event in London.
