Philips makes another movie move
Five live. Philips is pushing deeper into the movie experience to promo its home cinema range of TVs. Last year, the consumer electronics brand teamed with Stink Digital to deliver the award-winning Carousel interactive widescreen film. This year, the brand has joined forces with Ridley Scott Associates to produce a quintet of shorts, Parallel Lines, that will bow on Facebook simultaneously in 10 markets 7th April.
Forty five RSA filmmakers made submissions for the project, and five – Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott (son of Ridley) and Hi-Sim (actually a duo) got the nod to start shooting their dramas, action films, animations, thrillers and sci-fi. Which they duly did. Around the globe.
Philips said it wanted to create a breathtaking experience in different genres with Parallel Lines to demonstrate the cinema experience in the home.
The trailer for Parallel Lines will be viewable on the Philips Facebook page later this week on the 26th.The day after, the films have their full debut on Facebook, they will hit the Philips Cinema page where they will reside. YouTube will also clips from the films in widescreen 21:9 format.
