Pepsi seeks 10 for innovation
PepsiCo is asking 20 tech, media and comms start-ups to present to its brand and marketing teams, agency partners and venture capitalists at the inaugural PepisCo10 Summit.
The move is part of the PepsiCo10 incubator programme the beverage giant rolled out in June to find up to 10 entrepreneurial groups and help them activate pilots with PepsiCo brands.
Among the score of presentations are several connected-TV technologies, mobile couponing solutions, and niche social networking platforms to bring consumers together around common interests like music and sports.
“The top 20 PepsiCo10 finalists are incredibly talented and creative – an energizing source of outside innovation that we welcome into our organization,” says Seth Kaufman, director of media strategy & investment for PepsiCo North America Beverages. “We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners.”
brand-e: looking forward to seeing the ideas coming out of this – but oh, those coupons…
