Pepsi pulls plug on Amp app
Amp fused. PepsiCo has withdrawn the Amp Up Before You Score mobile application it introduced for the Apple iPhone and iTouch just a couple of weeks ago for its Amp Energy drink. The app, which was designed to help men pick up different types of women, came in for criticism for its sexism, and Pepsi issued an apology on Twitter not long after launch, and later pulled the application from the Apple Store. However, the company says it is still evaluation its options for the app.
