Passat makes a pass at jazz
Emitting tunes. Everyone’s determined to make marketing music out of cars, it seems. The other day we brought you Hyundai’s 30-beats soundtrack, today we offer you Volkswagen’s Jazz Calculator.
The car maker has launched an online app in Sweden that shows off the low emissions of the Passat EcoFuel (20g per km, don’t you know) by comparing them to those of an average jazz band – we all know, of course, that this means three trumpet players, one clarinetist and one saxophonist.
Anyhow, visitors to the website have to select two Swedish cities so that the Jazz Calculator could calculate… erm, something about the distance travelled and the jazz band’s emissions. And that somehow converts into a playlist on the Spotify music service.
brand-e.biz: If you want to understand it better than we do, then we suggest go to JazzCalculator.com. Better still, right here is where you’ll find a demo of the whole show.
