Pampers, the TV show
It’s time for Pampers TV. The nappy brand has launched an online series, Welcome To Parenthood, about a trio of couples’ travels through various stages of the parenting process. Infant formula maker Similac and baby food outfit Beech-Nut have also come onboard the televised venture.
Each six-minute episode, which can be viewed on Pampers.com and on the Pampers Facebook page, offers advice and takeaways from the featured couple as they tackle tasks like baby proofing their homes and the trials of potty training.
Viewers can share their own stories relevant to the episode’s theme on the Facebook page, and the brand will select a number of these tales for a ‘Digital Story Book’ living on the Pampers Website.
“[The series] brings to life the incredibly powerful mission and purpose of the Pampers brand, and is a shining example of how brands can connect with consumers through online content and communicate their message in an authentic and engaging way,” says Roger Fishman, President of branded entertainment outfit ZiZo, which is producing the programme.
