Audiences want brands to engage them on the move, and younger, more tech-savvy consumers are currently the most engaged and ready to experiment with brands out of home, according to the Outdoor Media Landscape Is Changing report from Interactive Europe and CBS Outdoor. But audiences expect something of value in return for investing their time in exploring brands more deeply. They want to interact and engage with brands that are more fun and more rewarding.
Jay-Z is rolling out a game on Facebook. The game play on Empire is a take on the artist’s life story, with characters able to follow a successful narrative from hustler through to hip-hop star and business mogul. Yes, Empire is all about moving up the ladder from the Marcy Housing project in Brooklyn – via rap battles – to the rich and cool spots of Manhattan and beyond.
Pepsi is partnering with the upcoming film Katy Perry: Part Of Me 3D, slated for release by Paramount Pictures on 5 July. The brand’s support includes co-branded television and radio spots, digital advertising and retail displays, with all elements of the campaign featuring Pepsi’s new global tagline ‘Live For Now’.
JVC Mobile Entertainment has launched its Turn Me On: The Road documentary-style viral video featuring hard rock act Halestorm to promote its in-car receivers. The US campaign also includes online banner ads, video content placement, social media integration, extensive PR buzz, plus a concert tour promotion.
Manchester United may have been knocked off their perch at the top of the English Premier League, but the team still heads Freestyle Interactive’s Facebook League with 23.9 million ‘likes’, ahead of second-placed Arsenal with a mere 9.7 million and Chelsea (9.4 million). Current Premier League leaders Manchester City are in fifth spot with 2.3 million likes, according to the latest Premier League Social Media Stats.
I Am Playr, the online football game from social games publisher We R Interactive, has broken the 1 million monthly active users barrier, picking up an average extra 100,000 users a week during the last month alone. The game’s virtual economy has also seen Red Bull sell more than 1.5 million cans and power 45 million training drills.
Jonathan Emmins wants to turn consumers into fans. “People become brand fans because they want a sense of belonging – for us it’s about arousing their passions, about unleashing the attachments they feel for brands,” says the founder of London-based Amplify.
More than three quarters of US consumers, and two thirds of UK consumers, regularly ‘like’ the Facebook page of restaurant, retail, travel, entertainment and financial services businesses, according to research carried out by Market Force Information. In both the US (79%) and the UK (67%), the number one-reason given for consumers liking a branded Facebook page is to take advantage of incentives or discounts.
Havas Media has joined forces with the United Nations World Food Programme to help ensure more children go to school thanks to the promise of a nutritious school meal.
Chelsea not only won the Champions League final last weekend, the London club also triumphed on Twitter. Chelsea racked up almost three quarters of all Champions League–related tweets, while Didier Drogba was the most-tweeted player.
Movie marketers don’t have to go wild on social media to promote films, they can re-open disused rail stations instead. For Ridley Scott’s upcoming feature Prometheus, Paris metro stop St Martin – closed for more than 60 years – has been given a makeover takeover by 20th Century Fox France for that very purpose.
By 2020, there will have been significant advances in the adoption and use of gamification, according to more than half of some 1,000 technology stakeholders and critics surveyed by Pew Research Center’s Internet & American Life Project and Elon University.
Guinness has rolled out a Guinness QR Cup, which is actually a pint glass. Filled with, say, Stella Artois, it remains a mere glass. But topped up with stout it reveals a QR code which, when scanned, tweets about your pint, updates your Facebook status…
The average friend count on Facebook is 130, and people make an average of 40 visits a month the Social Network, spending more than 23 minutes per stay.
Louis Vuitton has launched its 100 Legendary Trunks app for iPad. Why? The luxury wants to take consumers on a journey of discovery to uncover the secrets behind some of the most unique travel trunks created by Louis Vuitton for explorers, movie stars, maharajas and their ilk.
A photograph of The Beatles walking over the Abbey Road pedestrian crossing will go on sale at Bloomsbury Auctions in London today. No, not that photo, but a rare one of them walking in the other direction.
Welcome to Monmouth, the world’s first Wikipedia town. Yes, Monmouthpedia aims to cover every notable place, person, artefact and any other item in Monmouth.
Intel has launched its Intel iQ digital magazine. Not just any old digital mag, mind, but a piece of social publishing. You see, Intel iQ is built around social algorithms which curate content shared by Intel employees, which is then blended with original and industry content.
