brand-e

Consumers are increasingly willing to accept targeted advertising, according to a global survey conducted by KPMG. Fifty eight percent of respondents to the Consumers & Convergence research say they would be willing to allow their online usage and personal profile information to be tracked, if this would result in lower costs.

It’s time to tackle the Impossible Brief. It’s from Saatchi & Saatchi Israel, which has turned to crowdsourcing as a means of coming up with innovative solutions to the Israeli-Palestinian conflict.
“For 60 years nobody has cracked it,” says the agency. “It’s been waiting for a great creative mind like yours. Up to the challenge?
“Rather than ‘out of date policies, we need ‘out of the box’ solutions. Let’s show the world that creative minds at their best can inspire even political leaders.”

Says Jamie Gavin*. Brands are waking up to the power of social media, as consumer use of social media platforms continues to grow at an astonishing rate.
According to comScore, of the 38 million people age 15 and over who went online in May 2010, nine out of 10 visited at least one social networking site, making it the most popular online activity in the UK. That represents a user base of 33 million people, and a year-on-year increase of 13%.

By Simon Fuller. Not too long ago in these very pages, Claudio Branno, head of seeding at viral vid experts The Viral Factory, told us just how to go about starting up and then monitoring a viral seeding campaign Well, at brand-e’s Buzz about the social media buzz event, which took place last Wednesday in London, Branno was again on hand to delve a little deeper into the mysteries of the seeding world.

Two thirds of Twitter users who become followers of a brand are more likely to buy that brand’s products. Sixty percent of Facebook users who become a fan of a brand are more likely to recommend that brand to a friend. While 74% of consumers are influenced on buying decisions by fellow socialisers after soliciting input via social media.

Don’t repurpose smartphone or web creative for in-app iPad marketing. And don’t overload landing pages either. But do build mobile-specific landing pages for in-app ad campaigns.
It’s all about best practice in tablet advertising, as advocated by the IAB in the US in its Prevailing Mobile In-Application Advertising Formats report, which is full of sound advice.
There’s the practical, for instance. “A number of publishers have described scenarios where advertisers have launched in-app ads that link through to pre-existing websites that require Flash to view or navigate,” says the report.

By Simon Fuller. So, just how many ways can social media help brands and marketers?
“Social media can be used for recruitment,” said Andrew Grill, UK head of sales and business development, Visible Technologies, at brand-e’s Buzz about the social buzz event last week. “Proctor & Gamble, for example, use a dedicated team to find people via social media – people who are making an impact on social media.”

Picador has gone beyond the trailer to promo Brett Easton Ellis’ latest novel, Imperial Bedrooms. The publishing imprint has teamed with digital agency to Ralph to create on online experience, TheDevilInYou, inspired by the book and aimed at testing readers’ ‘moral aptitude’.
The destination hosts an interactive video which enables visitors to play the role of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in Los Angeles.