Paddy backs Olympian spirit
Ice power. Paddy Power is getting in on the game by sponsoring The Snow Leopard for the upcoming Vancouver Winter Olympics. The UK bookmaker’s cash will fund ski technicians, physios, transport and logistics to support Kwame Nkrumah-Acheampong, the first Ghanaian to qualify for the games.
“The Olympics has a habit of throwing up sporting underdogs, but surely there is no greater underdog than a skier from a country that has no snow,” the brand says on its blog. “Whilst Paddy Power currently has him at 500/1 to win gold, there is more to the story than just winning. Paddy Power has a history of supporting the underdog, like sponsoring the Tongan Rugby Team in the 2007 World Cup, and after hearing his story have stepped in to give Kwame the financial support to enable him to compete at the pinnacle of ski racing.”
“Paddy Power have been amazing as it has cost me a fortune to train and qualify for the Olympics and Paddy Power’s support means that I now have a fighting chance to compete well and actually get to Vancouver in the first place,” says The Snow Leopard.
