Orange and the mobile message
Juicing interactive. Orange is rolling out interactive SMS and MMS advertising in Spain this month with its Mio service. Customers will receive gifts, content and the opportunity to win monthly and annual prizes.
“Our new mobile ad-models go beyond display advertising to create more value for advertisers, create a richer experience for customers and maximise the use of our networks with clever innovation,” says Paul Francois Fournier, the brand’s evp for audience and advertising
“Highly targeted messaging campaigns have shown good results for our clients,” says David Fieldhouse, head of mobile at Mediacom. ”Innovative models like these, that allow audience feedback, let campaign planners better understand how their campaigns resonate with consumers.”
