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Orange has allied with Luc Besson’s EuropaCorp to launch a film community, WeAreProducteurs, to get people together to make movies. So, for the next year, users can get involved in all stages of the production of a film, from its conception right through to theatrical release.
Starting last month, Orange and EuropaCorp began rolling out synopses in five different genres – romantic comedy, comedy, romantic drama, thriller and detective. This month, Producteurs will be able to vote for their favorites and from then on participate in the production process, and get involved in tasks such as screenplay development, casting, sound and direction. The film is scheduled for release in Autumn 2011.
“EuropaCorp and Orange are offering cinema lovers an opportunity to step behind the screen and go backstage to discover exactly what is involved in producing a film, their film,” say the two brands. “ For the first time, viewers will be able to experience the set, get involved from the film’s very first steps, contribute towards its financing, and become a budding producer.”
This campaign is being rolled out across social networks such as Facebook, Twitter, YouTube where users will be kept up to speed on developments, watch and share videos, and interact with the community.
And Luc Besson has also created a ‘college of experts’ comprising directors, actors, screenwriters, cameramen and set designers, who will be called on to comment on the project’s development and share their expertise.
Orange says the campaign further strengthens its support for cinema pros and helps create a new type of relationship between audiences and the seventh art.
But wait, there’s more.
EuropaCorp’s also going in for a bit of fansourcing here, with film fans invited to invest in the movie… and get a share of the film’s proceeds.
Regular updates on the project will be provided across Orange portals.