Old McDonald’s has a branded farm
McDonald’s has launched a branded farm on Zynga’s massively popular social game Farmville. Players engaging with old McDonald’s Farm property get a virtual good which gives them energy so they can travel at twice their regular speed, making game play easier.
Plus, those helping out on the McDonald’s Farm will earn a virtual McDonald’s Hot Air Balloon to decorate their own places.
“Joining forces with FarmVille is an incredible opportunity for us to engage with millions of players in the most popular social game,” said Anja Carroll, director of media, McDonald’s US. “What makes our FarmVille effort unique is that it reinforces important features of the McDonald’s brand while enhancing game play for FarmVille players.”
“Our mission is to connect the world through games by offering consumers meaningful experiences that enhance their game play,” said Manny Anekal, global director of brand advertising at Zynga. “Tens of millions of people play FarmVille daily and this unique campaign with McDonald’s, one of the most recognized brands in the world, further strengthens our commitment to delivering high quality in-game brand experiences.”
