Oh, those selfish iPad-istas
‘Selfish elites’ are six times more likely to own an iPad than the average person. On the other hand, ‘independent geeks’ are up to three times more likely to be a critic of the iPad.
That’s according to MyPad’s iPad Opinion Profile’s rather odd analysis of users of Apple’s new tablet. Odd? Well, the researchers tag those independent geeks as ‘self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the Internet’. Like all those other geeks really.
iPad owners, on the other hand, are ‘wealthier, older and more educated, they are sophisticated, highly value power and achievement, and are not very kind or altruistic’. Bunch of nasties, it sounds like. Bring back the geeks.
Wait, there’s more.
“Macintosh users are more likely to be iPad critics than Windows users. They’re also more likely to be Owners. Windows users are more likely to simply not be interested… Critics are less imaginative, enthusiastic and extraverted [sic] than the average person. … Teenagers are over four times more likely to be critics than adults in their 40s.”
You think it’s all over? You’re wrong.
“Of all levels of religiosity, from non-religious to devoutly religious, devoutly religious people are surprisingly the most likely to be aware of what the iPad is. Non-religious people are the second most likely.”
There’s good research to be done on iPad owners and ownership. This ain’t it.
