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Facebook do-good. Toyota has encouraged almost 6,000 global ‘Random Acts Of Prius’ since launching its do-gooding app on Facebook last month. The concept is simple enough, with visitors able to respond to a new suggested act from the brand every day in an effort to make the world that bit better. They are also asked to include their friends in an act that might be as simple as saying thanks to 10 different people.
“There are a million little positive things you can do every day,” says the brand. “So every day we’re posting a new suggestion. You can accept these Random Acts Of Prius, send them to your friends and even share your stories along the way. As you complete each Random Act, you can help make the world just a little bit brighter.”