Nike Something!!
Nike wants consumers to express themselves. The sports brand has partnered with New York’s Cooper-Hewitt, National Design Museum and the nationwide Make Something!! Initiative to come up with the Nike x Make Something!! Workshops which will demonstrate different expressions of creativity to teens, as part of the inaugural World Basketball Festival.
“The first week focuses on product design with sessions lead by designers from Nike Basketball, Converse, Nike Sportswear and Brand Jordan,” say the organisers. “Teenagers from the New York area will join in on a unique creative experience, challenging themselves to be a designer for a day – learning about the process of creating a product collection fit for some of the world’s greatest athletes.”
What is it with brands and workshops right now? Just the other day we brought you news of Levi’s print sessions in San Francisco.
