Nike is the rules
Nike has joined forces with Foot Locker for the I Am The Rules pan-European campaign for Air Max 90 trainers. In the hot seat are Premier League footballers Andrey Arshavin, Marouane Chamakh and Stefano Okaka.
Did we call them footballers? Actually they’re out to express their creativity. Arshavin is a fashion designer, Chamakh a TV presenter. Okaka a… patriot?!
OK, you clearly need to watch the OkakaRules video. Right here. Or take a look at this clip:
