Nike and the view on the city
Metro app. Nike and AKQA have come up with the Nike True City iPhone app delivering in-the-know views of sport, life and culture in three European metropolises – London, Berlin, Paris. ‘Get an alternative taste of the city through the eyes of some of the most forward-looking people in Europe, and get the lowdown on Nike events and locations,’ says the brand.
Users can also share personal insights on their True Cities via the app, and get the inside line on limited edition Nike product drops before they hit the shelves.
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