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MyBrandz: getting all proprietary about brands

mybrandzWhose brands? We bring you MyBrandz. What is it? Why, it’s an online social service for brand lovers. And it will grant shares in the world’s leading brands, such as Apple, Google, Coca-Cola, Disney and Starbucks, to real brand lovers.
How does this work?
“To participate, enter MyBrandz.com and post content about your favorite brand,” the US outfit says. “The content has to be interesting enough to get 50 hearts from the other members. Easy as it sounds, each member can only give one heart per day, so be sure to invite your friends and advertise their content – that way others will see it, rate it and keep it interesting. The first member to reach 50 hearts per brand will receive a share of that brand.”
What does it mean?
This Own Your Brand contest is a creative way to prove the MyBrandz goal. Which is for MyBrandz to “lead the next online revolution in the brands industry, help people become brand community leaders and take their rightful place at the ‘Brands Round Table’ where people and brands creatively interact on a mutual and beneficial basis.”
And these people are serious. Last year they even gave away free brand tattoos in San Francisco. McDonald’s, Starbucks, Johnny Cupcakes and Playboy were all given ink.



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