More than a one-car town?
What we want to know is… can a car change a town? Renault recently launched a campaign for the Mégane, taking the car from Menton in southern France to Gisburn in northwest England. You see, there are a good number of Méganes in Menton, yet none at all in Gisburn.
So, Claude, a ’joy consultant’ for Renault, took the car to England for a week Claude in an effort to prove that a Mégane could alter the outlook of a town… while persuading a publican to change the name of his establishment from the White Bull to the Boeuf Blanc, and putting on a Festival de Joie. You know the kind of thing. Take a look at the Mégane Experiment website, and the campaign video:
