more.chanel.luxury
Glossy digital. Here’s Gallic branded entertainment from Chanel together with Le Figaro in the form of a new website more.madame.lefigaro that’s very much of a type for luxury brands on the web. The high-end digital mag, which will get updated once a week, includes fashion-oriented video series, interview clips with creatives, plus upcoming ‘chapters’ on travel, video games and art. There’s also a Chanel Joaillere section with lots of info on upscale body ornaments.
And the promise of Chanel’s more.madame.lefigaro? ‘To give you more. To take advantage of the most creative parts of the web.’
brand-e: Luxurious yes, but tame for the Net
