Mobilising clothes retail
Empty app? Abercrombie & Fitch has launched an app for the iPhone offering news about the brand, and featuring an openings and events roster, a store finder and plenty of sexy photos. “Thought you’d like something to look at while you party with your friends,” the clothes retailer says. “This is a great way to live A&F, and it’s pretty cool when you can take the brand with you on all your crazy nights.”
brand-e: Looks nice, but give your customers something extra A&F. They’ll like you for it, take you out more often.
