Mobile apps on the up
More mobile. Forty percent of all US adult consumers have downloaded at least one mobile application, while almost three quarters of smartphone owners have got their hands on an app, according to a survey carried out by Luth Research/The Mobile Marketing Association.
More than 50% of those consumers who had downloaded apps said the ones that provided entertainment were used most often, while 40% said they used those which offered news or current info.
“The survey asked respondents to predict their level of mobile apps download activity next year compared to this,” the Mobile Apps Usage report says. “Slightly over half of the respondents would maintain the same level of downloading (55%), while about the same proportion would download either more (17%) or fewer (19%). But while it may seem that overall activity will remain relatively unchanged compared to this year, comparing respondents by handset type reveals that smartphone users, and iPhone users in particular, are expecting to increase their activity significantly next year.”
