Miller and the art of cool
Miller Genuine Draft is all about ‘clean art’. Oh yes it is. You see, the beer brand is very keen to communicate the message that MGD is cold filtered for a clean, fresh taste, so it has come up with a clean art campaign which sees a group of artists out on the streets dashing high-pressure hoses against dirty city walls to reveal… cool designs. So, look out for teams cleaning up British urbanity this autumn. Or watch the video.
