The Human Face of Big Data is here in the shape of a new smartphone app which aims to engage people around the world, using the tech in their phones, through a series of questions about themselves, family, trust and other topics.
Measure Our World ‘Mission Control’ events will be held in October in New York, London and Singapore to analyse, visualise and interpret collected data, followed by youth-oriented happenings to engage students in discovering their world using data collection and analysis.
“My goal with this project is to spark a global conversation about Big Data, about its potential if used wisely and the danger if we aren’t very careful, says Rick Smolan of Against All Odds Productions, creator of the Day In The Life series. “Big Data represents an extraordinary knowledge revolution that’s sweeping, almost invisibly, through business, academia, government, health care and everyday life. And, like all new tools, it carries the potential for unintended consequences.”
“The Human Face of Big Data is the most engaging and captivating attempt we’ve ever seen to truly tap into, and put a human face on, the societal impact of Big Data,” says Jeremy Burton, evp, product operations and marketing at EMC, which is backing the initiative. “I’m confident that this project will have a lasting and meaningful impact.”
Join us at our Being Cool with Data event on 9 October in London. As a brand-e reader you can get 20% off the £125 ticket price with the code NEWSLETTER. Just head to the following link for more information.