McDonald’s lights photogenic display
Mc OOH. McDonald’s has lit an electronic billboard in London’s Piccadilly Circus which features changing graphics designed so that people on the street can pose for photos using the imagery displayed as ‘props’.The display includes a dumbbell, speech and thought bubbles and more – each designed so that people posing can interact from a distance, pretending to head a football, or think about a Big Mac, for instance.
A dedicated Flickr pool has been created allowing photos to be uploaded and shared.
brand-e.biz: We’re lovin’ it, but only when we’re not in a hurry.
