Marketers do it for mums on Facebook
Maternal marketing. Two thirds of American mums on Facebook say they either like ads on the social network, or feel neutral about them, according to a survey, Marketing To Moms On Facebook, conducted by lucid marketing/Lisa Finn.
Unsurprisingly, mothers’ favorite brands on Facebook are those that help them meet the daily needs – parenting websites, kids’ retailers, family entertainment, grocery stores, and restaurants. Three quarters of respondents are fans of at least one brand.
“Facebook is fertile ground for marketers to engage mothers and drive sales, but it needs to be done on their terms,” says Kevin Burke, president of lucid. “They have no time for brands that don’t get it, but they do embrace brands that play by their rules.”
