Man City put fans in the picture
While Manchester City’s were beating Spurs on the pitch last weekend, the Premier League club was busy snapping a 360-degree, ultra-high resolution picture of the interior of the Etihad Stadium together with Gigapixel FanCam, says Steve Mullins.
That image is now viewable online, with Man City inviting fans to visit and to tag themselves among the 47,422-strong crowd and share on Facebook. The prize is a place alongside City players and manager Roberto Mancini in the official team photo for the upcoming 2012/13 season.
The club has also digitised footballers Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri and hidden them in the crowd. Anyone finding them gets the chance to win a signed shirt of the player and receive a personalised Facebook message.
“The chosen players have a huge global appeal across social media,” says Russell Stopford, head of digital at the club. “By harnessing the players’ international reach and creating engagement opportunities across multiple Club channels, we are able to bring our fans closer to club, regardless of where they are in the world.”
