Making the mag app Popular
Here comes another mag with an iPad app. This time it’s Popular Mechanics showing what it can do on the cool Apple tablet with – quite naturally for a geeky rag – augmented reality.
So, in that vein, highlights of Hearst-owned PM’s app quite naturally include an interactive Earthquake Tracker, an animated demo accompanying a story on building a tool-charging station, plus animated illustration of an extreme free-fall without a parachute to accompany the story The Man In The Black Flying Suit.
“Popular Mechanics lives in the tech world, so we really wanted to examine what’s already in the market in order to do ours right,” says Jim Meigs, editor-in-chief. “While our first app is mainly a test issue to see how PM translates to the iPad, we believe our readers and the technologically curious will be entertained and informed by what we’ve created.”
And here’s the demo video.
